Organic Search eXperience Optimisation

Put simply, search experience optimisation (SXO) combines the traditional SEO tactics we all know and love, with a focus on user search experience best practices. Here at Seorgan we offer our clients the best of SEO with all the elements of SXO to create the ultimate optimisation. In order to effectively do this, we always start with an SXO audit understanding what your current search experience is like for your target customers. Areas you will be expected to look at include:

• Content - Is the content appealing to the target audience? Is the content well-written and optimised for Google to find it? Identify any gaps in the content and create a plan to fill them.

• • Experience – When a user searches for your target keywords what is the experience like? Ranking highly is of course a factor, but also what does the content look like in the search results? Is it well laid out with an appealing user experience?
• • Accessible – Is your content optimised for desktop, mobile, and tablet so a user has a consistent experience regardless of the device?
• • Benchmark – Dig into your website experience numbers – use the wonders of Google Analytics to look at metrics such as bounce rate, pages per visit, return visitor rates, exit pages, time on site, and conversions to map out any site issues and where improvements can be made.
• • Technical – The final piece in the jigsaw is the SEO technical fundamentals such as: EAT value (expertise, authority, and trust) on your website. Elements like page load speed, internal and external linking, image sizes, clear menu structures, intuitive navigation, a frictionless user journey, integrated social strategy, and much more are all at play here!